User stories are granular representations of people’s goals, aspirations, and expectations. Designers and product managers use them to gather an in-depth understanding of their users’ needs, empathize with them, and generate solutions that will provide value to the people they design for.

Today we’ll take a closer look at what…

It’s been a year since I made the decision to switch career paths. I will be writing to document my thoughts and experiences. I want to track my personal growth over time. And I hope this space will provide some valuable insights for those along a similar journey.

Pursuing UX

The lessons…

Seeing through users’ eyes and designing the banking app interface according to research results.

My Role & Responsibilities -


Designing, User Research, in-person interview, Information Architecture, usability testing


Banking apps are a few of the most important and frequently used apps. …

Fonts are part of the main cast for user experience. Choosing the right font will make potential for user involvement with the web or mobile app even bigger.

The smallest example is, when the font we choose for a news application is correct, it will encourage users to read it…

When I share the prototype design link with clients, they ask me to create a hover effect on the button . That way they can find out how direct interaction is when the user points their cursor to one of the buttons on the website.

At first I was confused…

Have you ever wondered how to become a UX designer? If you have an eye for design and a passion for improving clunky products, you might be the perfect fit for a career in the field.

UX design is simply a shorthand term for user experience design. …

Kevin Efe

London based UX Designer

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